- New
Sequences with a pre-launch checklist
Build email sequences with merge tags, waits and A/B subject lines, and launch only when the compliance checklist is all green.
Sequences are here. Build a timeline of email and wait steps, write each email with a live preview for a real lead, and send from one or more connected mailboxes in rotation.
- Merge tags with fallbacks, such as
{{firstName|there}}, chosen from a dropdown. - Business days only, so a three-day wait never lands on a Sunday.
- Threaded follow-ups that reply in the same conversation.
- A/B subject lines on Growth and Agency.
- Reply detection that stops the sequence for a lead as soon as they answer, and ignores out-of-office replies.
Before Launch sequence becomes available, a pre-launch checklist has to be all green: every email step has an unsubscribe link, your postal address is set, and each mailbox is healthy. Every email carries one-click unsubscribe headers (RFC 8058), and unsubscribes take effect immediately.
See Add your postal address to every email and Handle unsubscribes and suppression.